Hardware industry potential where? How to tap the potential?
The famous modern manufacturing city - Dongguan, changes in the strategic new industry initiatives concern. In order to promote hardware industry cluster development and upgrading, Dongguan has many awesome. First of all, the brand development strategy as a breakthrough to achieve this goal, the implementation of brand development strategy by encouraging hardware industry leading enterprises, promote the development of the whole industry. Hardware industry to obtain the above the provincial level famous brand name high 34, accounting for all name brand name superscript 28%, forming a gas, gift box lock, gift accessories, hardware and other industry leading standard. Secondly, but also large-scale exhibit, actively with the rest of the hardware cluster areas to carry out exchanges and cooperation. "12th Five-Year" plans to seek new development? Occupy the important position of the national economy in order to adapt to the pace of development of hardware industry is new, are busy adjusting the industrial mode, go on the road of industrial transformation. In recent years, decorative hardware enterprises such as bamboo shoots after a spring rain like one after another, all over the high streets and back lanes in Hainan. But due to the old concept of production, many small and medium-sized enterprises still remain in the pursuit of quantity, product quality is difficult to be guaranteed, the industry also needs its own catalytic. In the Hainan market, the majority of local decorative hardware dealers are some small businesses, mainly in small workshop style shops, and shops scattered, brand awareness is not strong. These enterprises often rely on price war and sales to win, only a small proportion of the brand, which led to the existence of the industry scattered, chaotic, small phenomenon. The old business model, in order to adapt to the rapid development of the market situation is far. Dealers due to their small brand product prices low easily in third and fourth tier cities based on the preferred standard, resulting in little product differentiation, market competition is unusually intense, catalytic profits are diluted, thus contributing to the majority of products to fight price and service to fight in the. Many manufacturers who is not innovation ability of research and development and persistent development strategy, just blindly copying, process and product styles almost identical, the market homogenization phenomenon is very serious, business model single and conservative, resulting in serious hardware industry into the price of vicious competition. Jinmo net CEO Luo Baihui thinks, hardware enterprises should actively promote the technical equipment updates and product updates, finish as soon as possible the development of medium and high grade products from low-grade products to and from the price to high quality, high technology content products to compete. With the deepening of competition, the profit space of the whole industrial chain in the hardware compression, the price of the increasingly narrow space. Companies should be aware of price competition alone is not to enhance the core competitiveness, is not the direction of long-term development, enterprises must strive to explore a new path of development. Should increase the investment in technology, newly developed with high technology content of the products, to product differentiation of as a long-term solution to enterprise development, seek new market demand, to realize the enterprise's sustainable development. In fact, hardware accessories in the cupboard, wardrobe, doors and windows, bathroom products Home Furnishing plays a key role in the connection, decoration, expand function, prolong the life of the. Although such an important but people's attention is not high, the metal parts industry is still in the development stage, the market consumption potential has yet to be excavated.
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